art’ is the independent creative practice of Art’ur Deyneuve, Creative Director based in Basel and working internationally. He currently serves as Strategic Creative Lead at MCH Group.
He operates at the intersection of storytelling, business strategy, culture, and creative direction, shaping brands, platforms, and experiences that connect people, ideas, and institutions. From conceptual thinking and identity systems to large-scale cultural initiatives, his role is to align stakeholders, clarify ambition, and translate complexity into meaningful creative frameworks.