I’m that kind of Art Director that likes to put my hands on stuff. I enjoy drawing from scratch to end. This project gave me the chance to create a light installation to be used for Finlandia's 'Less Ordinary' campaign as a pack shot for their new coconut-flavored vodka.

And why a coconut light?  (The brief)

Because lights are a great visual way of suggesting a party or gathering.
And why not take generic party lights and make them less ordinary?
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