I’m that kind of Art Director that likes to put my hands on stuff. I enjoy drawing from scratch to end. This project gave me the chance to create a light installation to be used for Finlandia's 'Less Ordinary' campaign as a pack shot for their new coconut-flavored vodka.
And why a coconut light? (The brief)
Because lights are a great visual way of suggesting a party or gathering.
And why not take generic party lights and make them less ordinary?