Note: This is just a preview of my work on the new SWISS art direction and design. A complete case study with in-depth details, process insights, and final executions will be available soon. Stay tuned.
I was responsible for developing the new art direction and design for SWISS International Air Lines, aligning with their strategic vision to become the leading premium carrier. The project focused on refining the brand’s visual identity, ensuring consistency across all marketing communications, and enhancing the premium experience associated with SWISS.
Key contributions:
Brand Identity Refresh – Developed a refined brand aesthetic incorporating Swiss authenticity, contemporary luxury, and mindful hospitality.
Colour & Typography System – Defined a premium color palette and a modular typography system to create consistency across digital and print assets.
Visual Language & Layouts – Established a flexible yet structured grid system, ensuring harmony in all brand applications.
Motion & Digital Integration – Designed animated assets and adaptable digital templates for seamless branding across multiple platforms.
Marketing Communication Guidelines – Led the creation of comprehensive brand guidelines to unify SWISS's communication approach globally.
