Converse and ASOS wanted to celebrate the daring youth who lead disruption with creation to launch the FA18 and HO18 collections.
Rather than simply heroing talent in a shoot of our own making, we’ve challenged three creative influencers from different backgrounds to concept and execute the entire campaign.
Under our DIY and their creative motivations, our talent went and found a space somewhere in London and repurpose it creating a documentary that run on the ASOS & Converse Instagram TV channels, along with the film content they also created stills to use across digital media in the UK, France, Germany and US.
