The task in a nutshell: Online films. No budget. No time. Make this properly. No half measures. Dedicate an individual spot to each product. Make people salivate. Help them understand how to get there, and fire up their appetite to get them using the products.
Our approach was quite simple. Let's literally dive into the pack and show the inside world of Plant-Based food. We don't dive into a green forest world, but into a real kitchen. Where real people cook.
And by this we mean, diving into the packaging and bringing the preparation process to life. A 10 to 15 secs film to inspire every person to believe they can create a magic food moment with plant-based food. Even if you are not vegan. Voila.
A HUGE thank you to everyone involved in this project. REALLY!
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M-Stage wonders
The making off
