As part of the Nike Pegasus big launch at ASOS, we wanted to tap into the idea that running unlocks you – calming your mind enough to reveal your best and connecting you to the most motivated, inspired version of yourself.
To inspire our audience to get out there and run, we reached out to Julie Adenuga, a wellbeing and music influencer. With the use of illustrations, we created a piece of content that visualised the tangible changes that short, intense bursts of exercise have on runners and how this can elicit mental creativity.
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