The aim for this project was to introduce the Reebok Sole Fury as a new fashion footwear silhouette to the young fashion-loving audience from ASOS.
After making its debut at the New York Fashion Week as an emerging footwear trend for sports-inspired, tech-heavy sneakers we tapped into the idea of elevating the ASOS brand with a futuristic aesthetic that could incorporate the product in the context of multiple looks.
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