When Lurpak launched their cook's range products, they brought the campaign “Adventure Awaits” which done a great job of carrying the brand's value. But, the true fact was, people, didn’t have a clue for what these products were meant to be used for. So the challenge was to create a set of films to support the existing campaign but with a focus on education of each product usage. There’s a fine line between a good dish and a great dish.
It’s the small details that make it great. Those little tricks of the cook that make for the crispiest of crispy skin on a roast chicken or the perfect charring of a steak. The problem is sometimes these simple things are the hardest to crack. Obviously, with Lurpak’s cooks range this is now possible.