Migipedia is a platform that brings a fan-based community together, with opinions, reviews, and questions leading to a much better Migros. Eleven years have gone by since the launch of Migipedia. To celebrate this, our challenge was to increase the number of reviews and members. So, we asked what if everyone could vote for their favourite product? Who would be the star? To find out, we launched the ‘Best of Migipedia’
Imagine the ‘Oscars’ but for products.
In the first stage of the campaign, we presented the nominees with a promo video
In the second stage, everyone was invited to vote.
Then finally, at the last stage, we announced the winner.
We wrapped up the campaign with a "Thank You" note.