To launch the new Nike Airforce at ASOS in alignment with the LGBT+ and ‘Elevating Women in Creativity’ pillars, we wanted to communicate the shared values between Nike and ASOS in terms of equality, progression and community outreach.
To best accomplish the campaigns sentiment of ‘Joining Forces, we brought together a central artist and inspiring young Londoners.
In collaboration with Joy Miessi, our central artist, we invited her to hand select two smaller-profile artists from the London LGBT+ community, with which to ‘Join Forces’. The campaign then acted as our platform for the tree talents to coexist in the same space and to exhibit their art work alongside.
