Timberland brand has an established heritage in rural environments. Our challenge was to continue to draw on this heritage of the brand but creating a narrative that lands in the life of the young urban audience.
Photographers travel to the ends of the earth to get the shot, from jungles to mountains, and beyond. For our campaign we challenged 4 Urbex photographers to delve deeper into another environment: The urban forest Traveling hard to reach locations within the city, their aim was to search for the nature hidden within,
inspiring adventure in the urban outdoors.
