Timberland brand has an established heritage in rural environments. Our challenge was to continue to draw on this heritage of the brand but creating a narrative that lands in the life of the young urban audience.
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Photographers travel to the ends of the earth to get the shot, from jungles to mountains, and beyond. For our campaign we challenged 4 Urbex photographers to delve deeper into another environment: The urban forest Traveling hard to reach locations within the city, their aim was to search for the nature hidden within,
inspiring adventure in the urban outdoors.
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