Win when you spend, win when you don’t. Tesco Bank "Win-Win campaign" celebrates all the benefits the bank’s customers experience by choosing its current account. As a Tesco Bank current account customer, you can collect Clubcard points on almost everything you buy with your debit card. When you don’t buy anything, your current account balance earns interest. That’s a win-win situation.
With this, we created a pair of TV spots which plays on the contrast between two alternate scenarios to echo the win-win experience. Comparing the thrill of a family day out at the aquarium with a budding amateur biologist's rather less extravagant fascination with his pet goldfish, and the glamor of a pastel-hued dog grooming parlor with the hands-on fun of the DIY version, the films capture the bright side of very different experiences.
Creative Directors: Ray Shaughnessy & Dan Norris
Photographer: Qiu Yang
Director: Chris Balmont