THE LIGHT OF PASSION.
Both athletes and sponsors share a common thing: The passion for the sport. To announce the snow sports broadcast on SRF, this concepts celebrates the bond and interaction between athletes and logos.
The Swiss costume designer Francine Lecoultre developed the winter athletes' LED suits specifically for the shoot. Lecoultre lives and works in Los Angeles and was involved in the development of the Batman suit, among other things.
Director: Oskar Wrangö I CGI: Acht I Production: CZAR I Creative Agency: Thjnk Zurich
