During my time at Mother, we were asked to help raise awareness and participation in the Cancer Research Race for Life. Our task was to create a newsworthy event that would get more people involved than ever. We decided to take it beyond an event and create a dance that would become the symbol of the nation’s defiance against cancer. So the Cancer Slam was born. Oli and Alex at Mother created a brilliant music video and dance tutorial to bring this idea to life.
Creative Directors: Alex Holder and Oli Beale
Director: David Wilson

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